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How to Manage eBay Promoted Listings in Vendoo

Learn how to use and create Promoted Listings and manage campaigns within Vendoo!

Written by Nathalia L

With Vendoo's eBay Promoted Listings integration, you can manage the promotion settings for an individual eBay listing without leaving Vendoo.

You can add or remove a listing from existing campaigns, update certain campaign settings, or create a new campaign directly from Vendoo.

What are eBay Promoted Listings?

Promoted Listings are eBay's advertising service. When you promote a listing, eBay gives it additional visibility by displaying it as a Sponsored item in search results and other areas of eBay.

Depending on the campaign type, you may pay eBay when the item sells or when shoppers click on the promoted listing.

eBay campaign types

Vendoo supports both types of eBay Promoted Listings campaigns.

General campaigns

General campaigns use a Cost Per Sale model.

  • You set an ad rate, such as 13% of the sale price.

  • eBay charges the ad fee only when the promoted item sells.

  • A listing can be included in only one General campaign at a time.

  • If the item does not sell, you do not pay an advertising fee.

Priority campaigns

Priority campaigns use a Cost Per Click model.

  • You set a daily budget, with a minimum of $3 per day.

  • eBay charges based on clicks rather than sales.

  • A listing can be included in multiple Priority campaigns.

  • Priority campaigns can provide access to eBay's top ad placement in search results.

  • Because you pay for clicks, you may incur advertising costs even if the item does not sell.

Important: A listing can be part of both a General campaign and one or more Priority campaigns at the same time.

Managing Promoted Listings in Vendoo

You can access promotion settings directly from the eBay listing form.

If your listing isn't currently promoted

You'll see a Promote on eBay option on the listing. Click it to open the campaign management window.

If your listing is already promoted

You'll see Promoted in X campaigns along with a Manage button. Click Manage to view and update the campaigns associated with the listing. Your current campaigns will already be selected.

What you can do in the campaign manager

The campaign manager displays your available General and Priority campaigns.

For each campaign, you can:

  • Select or deselect the campaign to add or remove the listing.

  • Edit the campaign's ad rate if it is a General campaign.

  • Edit the campaign's daily budget if it is a Priority campaign.

  • Create a new General or Priority campaign.

  • Refresh the campaign list to see changes made directly on eBay.

You can also use the following shortcuts:

  • Clear General to remove the listing from its selected General campaign.

  • Clear Priority to remove the listing from its selected Priority campaigns.

  • Clear All Campaigns to remove the listing from all selected campaigns.

Creating a new campaign

If you don't have an existing campaign that you want to use, you can create one directly in Vendoo.

Choose New Campaign and select either:

  • General

  • Priority

You'll then enter the required value for the campaign:

  • General: Ad rate (%)

  • Priority: Daily budget ($/day)

Vendoo automatically names the campaign using eBay's naming format:

  • General: Campaign MM/DD/YYYY HH:MM

  • Priority: Priority Smart MM/DD/YYYY HH:MM

New campaigns start today and run continuously with no end date until you pause them on eBay.

Important: New campaigns must include a listing

eBay requires a campaign to contain at least one listing.

Because of this, a new campaign is only created when you select it for the current listing.

If you create a campaign but leave it unselected, Vendoo will show Won't be created and explain why.

Editing an existing campaign

You can edit a selected campaign directly from Vendoo. The setting you can change depends on the campaign type:

  • General: Ad rate

  • Priority: Daily budget

For example:

8.0% → 10.0% ad rate

or

$5.00 → $9.00/day

Changes are applied when you save your campaign selections.

Review your changes before applying them

Before Vendoo makes any changes, you'll have an opportunity to review your selections. Each pending change is clearly identified:

Will be created

The new campaign will be created and applied to the listing.

Won't be created

The new campaign was created in Vendoo but wasn't selected for the current listing. Since eBay requires a campaign to contain at least one listing, it will not be created.

Edited

An existing campaign's ad rate or daily budget will be updated.

The review shows the previous and new values.

Removed

The listing will be removed from the campaign and will no longer be promoted through that campaign.

The summary at the bottom shows how many changes will be applied, removed, or not created.

Confirming your changes

After you apply your changes, Vendoo will display a confirmation screen showing the result for each campaign. You'll be able to see whether each change was:

  • Applied

  • Removed

  • Failed

If a change fails, you can retry it from the confirmation screen.

If you don't have any campaigns

If you haven't created any eBay Promoted Listings campaigns yet, Vendoo will display an empty state with the option to create your first General or Priority campaign.

You can create the campaign directly in Vendoo without having to leave Vendoo and return later.

What you can't manage from Vendoo

Vendoo is designed to manage the promotion of an individual listing. Some advanced eBay campaign management features still need to be handled directly through eBay.

These include:

  • Scheduling custom campaign start and end dates

  • Pausing or ending campaigns

  • Renaming or deleting campaigns

  • Campaign targeting and strategy settings

  • Bid strategies

  • Keywords and negative keywords

  • Managing multiple listings in bulk

  • Reporting and performance metrics

  • Budget pacing

  • Per-listing ad rates within a campaign

For these advanced campaign management options, you'll need to use eBay's campaign management tools.

Frequently Asked Questions

Can I add a listing to multiple Priority campaigns?

Yes. eBay allows a listing to be included in multiple Priority campaigns.

Can I add a listing to multiple General campaigns?

No. A listing can be included in only one General campaign at a time.

Can I use General and Priority campaigns at the same time?

Yes. The same listing can be included in a General campaign and one or more Priority campaigns.

Can I create a campaign from Vendoo?

Yes. You can create either a General or Priority campaign directly from the campaign manager in Vendoo.

Can I schedule a campaign from Vendoo?

No. New campaigns created through Vendoo start today and run continuously with no end date. Scheduling and other advanced campaign settings must be managed directly through eBay.

Can I manage multiple listings at once?

No. This feature is designed to manage promotion settings for an individual eBay listing. Bulk campaign management is not currently supported in Vendoo.

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